In the days before I began working in the wedding industry I’ll be totally honest, I didn’t have a clue about crediting artists. Digital content??? Copyright??? It just wasn’t on my radar I guess.
In the last 5 years, social media has exploded and has become such a huge part of our lives with images bombarding us on a daily basis. With this in mind we all need to be aware of the correct use of digital content so that we can be good digital citizens.
It’s not hard to notice that there’s Facebook pages and Instagram accounts popping up all of the time full of professionally shot images showcasing beautiful wedding inspiration. I see them all the time including pages based here in Adelaide with image after image reused and rehashed from the internet and in one recent case a competitors own page, with no credit to the original source!
Businesses and pages who use images that are then used to falsely promote facebook pages or instagram accounts without a credit as to the source of the image can find themselves in a legal situation as the incorrect use of digital content is actually against the law! #createorcredit which is the brainchild of Catherine Grace is a movement designed to raise awareness against the incorrect and unlawful use of images which is getting out of control.
Aside from the legal aspect of this issue, let’s take a moment to think about the creators of these images. These are professional and talented people who have taken the time to skillfully style, co ordinate and capture these beautiful images. To see them being blatently used to promote someone’s social media and business without credit is just not cool.
What Can You Do?
You can help this movement by either creating your own content (original content is the BEST content!), by making sure you always credit the source of images you post from Pinterest or the web in general or question those who rip off images from Pinterest or the web and go on to use them as their own.